Apple Event Announced

October 14, 2008

Apple Campus

‘Brick’ Explained

Today the world (of those who cared) found out what the rumored ‘Brick’ referred to. 9to5Mac has revealed that the ‘Brick’ refers to a new manufacturing process. The process allows MacBook casing to be made out of a solid block of aluminum instead of different pieces. Oh yeah, this also lets onto the fact that new MacBooks are probably going to be aluminum instead of plastic.

Yes ok, this sounds really boring on paper but in the real world it would mean the slickest and most gorgeous Apple notebooks you have ever seen. If you have seen the new iMacs you might have noticed that there is seamless joining between the aluminum face and the curved sides. This means there is no need for unsightly screws and such, just aluminum joining to aluminum. Imagine this look for a newly designed MacBook (and hopefully Pro as well). At the moment the MacBook Pro looks amazing, but what I hate is that strip of plastic around the edge of the body and around the screen. This new manufacturing process would get rid of that ugly plastic strip and would extend the aluminum to the edge of the device.

This may make no sense to you what so ever. If you would like to find out what I’m talking about, go to your local Apple Store and have a look at the MacBook Pros (and at the same time, could you please leave my blog page open on the screen as you leave. Thanks). Even if you don’t care about this new manufacturing process, you have to acknowledge that it would make the Mac notebook line leaps and bounds ahead of the rest of the PC market in terms of design. This is inclusive of the fact that they are already leaps and bounds ahead, but this will mean leaving PC notebooks looking like they were during the ’90s.

Steve Jobs was right, exciting times are ahead.

(Yes, this proves more then anything that I am an Apple fanboy)